Crypto project World Liberty Financial has expanded into digital asset lending with the launch of its first borrowing and lending platform, marking a new phase as its USD1 stablecoin climbs into the top tier of dollar backed tokens. The new service, branded World Liberty Markets, allows users to lend and borrow cryptocurrencies using USD1 alongside other supported assets such as ether, USDC, USDT, and tokenized bitcoin. The platform is powered by Dolomite and represents the project’s second major product following the launch of USD1 in March 2025. USD1 has since grown to a market capitalization just under $3.5 billion, placing it among the largest stablecoins in circulation and reflecting rising demand for new dollar linked settlement options in decentralized finance.
The move into lending comes as crypto credit activity shows signs of recovery after a prolonged downturn following the 2022 market collapse. Onchain lending volumes across decentralized platforms have rebounded, supported by renewed risk appetite and improving liquidity conditions. World Liberty’s expansion also coincides with efforts to formalize its stablecoin operations within the United States. An affiliated entity recently applied to the Office of the Comptroller of the Currency for a national trust bank charter that would oversee stablecoin issuance, custody, and conversion. Approval would place USD1 under direct federal supervision, a step that could strengthen its credibility with institutions while increasing regulatory scrutiny around its broader ecosystem.
World Liberty lists Donald Trump and his sons as co founders, a structure that has drawn heightened attention as the project scales. Critics have raised concerns about potential conflicts of interest given Trump’s financial exposure to the venture, particularly as it expands into lending and seeks a regulated banking footprint. The company has said that day to day operations are handled by crypto industry executives and that governance mechanisms are designed to limit direct involvement by its high profile backers. As crypto lending volumes grow and stablecoins play a larger role in financial infrastructure, World Liberty’s entry adds another closely watched player to a sector increasingly shaped by both market recovery and political oversight.
